Google wrote down what you do not need to do for AI searchGoogle je napisao šta NE morate raditi za AI pretragu
Someone will call your firm this month and sell you a place in ChatGPT and in Google's AI answers. The offer usually mentions a file called llms.txt, or cutting your text into small pieces, or special markup for AI.Ovaj mjesec će vas neko nazvati i ponuditi vam mjesto u ChatGPT-u i u Googleovim AI odgovorima. U ponudi se obično spomene fajl koji se zove llms.txt, ili rezanje teksta na sitne dijelove, ili poseban kod za AI.
In May 2026 Google published a page about exactly this and announced it on its own blog. The section is called "Mythbusting generative AI search: what you don't need to do". Below is what it says, quoted, with the link under each one. Check us instead of believing us.Google je u maju 2026. objavio stranicu baš o tome i najavio je na svom blogu. Poglavlje se zove "Mythbusting generative AI search: what you don't need to do", to jest šta ne morate raditi. Citati su u originalu, na engleskom, i ispod svakog stoji link. Ne prevodimo ih jer se u prijevodu značenje lako namjesti kako nekome odgovara. Provjerite kod njih.
The llms.txt fileFajl llms.txt
"You don't need to create new machine readable files, AI text files, markup, or Markdown to appear in Google Search (including its generative AI capabilities), as Google Search itself doesn't use them."
Source: Google, guide to generative AI searchIzvor: Google, vodič o generativnoj AI pretrazi
And if you already have one:A ako ga već imate:
"It's completely fine if you decide to create and maintain LLMS.txt files (or other similar files) for other services or systems that use these files. Doing so will neither harm nor help your site's visibility or rankings in Google Search, as Google Search ignores them."
Source: Google, guide to generative AI searchIzvor: Google, vodič o generativnoj AI pretrazi
We keep one of those files on this site, and we wrote one for a client. Google ignores both. Other assistants may read them, which is why we leave them there. It is not on our price list and it never was.Mi taj fajl imamo na ovoj stranici i napravili smo ga jednom klijentu. Google ignoriše oba. Drugi asistenti ga možda čitaju, zato stoji. Nije na našem cjenovniku i nikad nije bio.
Cutting your text into small piecesRezanje teksta na sitne dijelove
"There's no requirement to break your content into tiny pieces for AI to better understand it. Google systems are able to understand the nuance of multiple topics on a page and show the relevant piece to users."
"There's no ideal page length, and in the end, make pages for your audience, not just for generative AI search."
Source: Google, guide to generative AI searchIzvor: Google, vodič o generativnoj AI pretrazi
If somebody charges you for that, you paid for work Google does not need.Ako vam to neko naplati, platili ste posao koji Googleu ne treba.
Rewriting your text so a machine likes itPrepisivanje teksta da se dopadne mašini
"You don't need to write in a specific way just for generative AI search. AI systems can understand synonyms and general meanings of what someone is seeking, in order to connect them with content that might not use the same precise words."
Source: Google, guide to generative AI searchIzvor: Google, vodič o generativnoj AI pretrazi
This one costs you twice if you pay for it. The person deciding whether to call you can hear when a paragraph was written for a robot.Ovo vas košta dva puta ako platite. Tekst pisan za mašinu se i čita kao takav, a čovjek koji odlučuje hoće li vas nazvati to osjeti.
Special AI markupPoseban AI kod na stranici
"Structured data isn't required for generative AI search, and there's no special schema.org markup you need to add."
Source: Google, guide to generative AI searchIzvor: Google, vodič o generativnoj AI pretrazi
Read the next sentence too, because most posts about this stop one sentence too early:Pročitajte i sljedeću rečenicu, jer većina objava o ovome stane jednu rečenicu prerano:
"However, it's a good idea to continue using it as part of your overall SEO strategy, as it helps with being eligible for rich results on Google Search."
Source: Google, guide to generative AI searchIzvor: Google, vodič o generativnoj AI pretrazi
So structured data still does a job. It is what puts your opening hours, your address and your price under the result. There is just no AI version of it to buy.Strukturirani podaci i dalje rade svoj posao. Oni stavljaju vaše radno vrijeme, adresu i cijenu ispod rezultata. Samo ne postoji AI verzija koja se kupuje.
Paying for mentions of your namePlaćanje da vas neko spomene
"However, seeking inauthentic "mentions" across the web isn't as helpful as it might seem. Our core ranking systems focus on high-quality content while other systems block spam; our generative AI features depend on both."
Source: Google, guide to generative AI searchIzvor: Google, vodič o generativnoj AI pretrazi
Tools that show you Google's internal numbersAlati koji tvrde da imaju Googleove brojke
Different page, last updated 5 June 2026:Druga stranica, zadnja izmjena 5. juna 2026:
"Third-party tools don't have access to our internal ranking data. They can't guarantee performance. Any predictions are their own and like predictions generally, may not happen."
"Some of these services may be helpful in your work, while others may make claims or imply that what they do is somehow "acceptable" or "approved" by Google Search. Google doesn't evaluate third-party services, so be wary of such claims and those making them. Keep in mind that using a service or tool doesn't guarantee ranking success."
Source: Google, guidance on third-party SEO toolsIzvor: Google, upute o tuđim SEO alatima
So what does workŠta onda radi
The same Google page answers that, and the answer is dull:Ista stranica odgovara i na to, i odgovor je dosadan:
"Creating content that people find unique, compelling, and useful will likely influence your website's presence in generative AI search in the long run more than any of the other suggestions in this guide."
Source: Google, guide to generative AI searchIzvor: Google, vodič o generativnoj AI pretrazi
Under that sits the technical part, which has not changed in ten years. The page is crawlable and indexed, and it opens on a phone on mobile data. Headings say what the section below them is about. Prices and opening hours are written as text, not baked into a picture, and the photos have a description. What the page says about your hours, address and phone matches what your Google Business Profile says.Sadržaj koji je ljudima koristan. Dosadan odgovor, i zato ga niko ne prodaje. Ispod toga stoji tehnički dio koji se nije promijenio deset godina. Stranica se može pročitati i indeksirati, i otvara se na telefonu na mobilnom internetu. Naslovi kažu o čemu je dio ispod njih. Cijene i radno vrijeme su napisani kao tekst, a ne ubačeni kao slika, i fotografije imaju opis. Ono što na stranici piše o radnom vremenu, adresi i telefonu slaže se s Google profilom.
About the two letters people are charging for:O ona dva slova koja vam neko naplaćuje:
"From Google Search's perspective, optimizing for generative AI search is optimizing for the search experience, and thus still SEO."
Source: Google, guide to generative AI searchIzvor: Google, vodič o generativnoj AI pretrazi
SourcesIzvori
Google, "Optimizing your website for generative AI features on Google Search". The page itself shows "Last updated 2026-07-10 UTC". The May date is not on it: Google announced the page on the Search Central blog on Friday, 15 May 2026, in a post called "A new resource for optimizing for generative AI in Google Search".Google, "Optimizing your website for generative AI features on Google Search". Na samoj stranici piše "Last updated 2026-07-10 UTC". Majski datum ne piše na njoj: Google je stranicu najavio na svom Search Central blogu u petak, 15. maja 2026, objavom "A new resource for optimizing for generative AI in Google Search".
developers.google.com/search/docs/fundamentals/ai-optimization-guide
developers.google.com/search/blog/2026/05/a-new-resource-for-optimizing
Google, "Google Search's guidance on using third-party SEO tools, services, and advice". The page shows "Last updated 2026-06-05 UTC".Google, "Google Search's guidance on using third-party SEO tools, services, and advice". Na stranici piše "Last updated 2026-06-05 UTC".
developers.google.com/search/docs/fundamentals/third-party-seo
What we do for 99 EUR a monthŠta mi radimo za 99 EUR mjesečno
Structured data on your pages that matches the text, so hours, address and price can show under the result. Text written so that a question has its answer next to it, because that is the part that gets quoted. One article a month, written by a person, about something your customers actually ask. A report at the end of the month.Strukturirani podaci na vašim stranicama koji se slažu s tekstom, da se radno vrijeme, adresa i cijena mogu prikazati ispod rezultata. Tekst pisan tako da pitanje ima odgovor pored sebe, jer se taj dio citira. Jedan članak mjesečno, piše ga čovjek, o nečemu što vaši kupci stvarno pitaju. Izvještaj na kraju mjeseca.
Nobody can promise ChatGPT will quote you. What is in our hands is that every page we build can be read by a search engine and by an assistant on the day it goes live, and that part sits in the build, not on the invoice.Niko ne može obećati da će vas ChatGPT citirati. U našim rukama je to da se svaka stranica koju napravimo može pročitati i u pretraživaču i u asistentu onog dana kad ide online, i to je dio izrade, a ne stavka na računu.
If someone offers you a place in AI answers, ask them for the Google page that says it works. We just gave you two.Ako vam neko nudi mjesto u AI odgovorima, tražite od njega Googleovu stranicu koja kaže da to radi. Mi smo vam dali dvije.
Tell us what you doRecite čime se bavite